Social Media Management
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A travel feed that keeps the world top-of-mind.
The challenge
Aviatour promises affordable, comfortable and memorable travel around the world from one platform, but travel is an impulse and an aspiration, not a daily search. The brand needed a social presence that kept wanderlust top-of-mind between trips, and turned scrolling into booking intent.
Our approach
We ran always-on social end to end: strategy, design and copy. A bright navy-and-gold system carried a steady mix of content pillars: destination inspiration, #Aviatour101 travel tips, myth-busting on scams and visas, seasonal campaigns and travel-fair save-the-dates, built for the feed and extended across stories.
The outcome
A consistent, recognisable feed that makes Aviatour the easy first stop for travel, a brand you follow for the wanderlust and remember when it's time to book.
A feed built on pillars
A steady content system, destination inspiration, #Aviatour101 tips, scam- and visa-myth-busting, seasonal campaigns and travel-fair save-the-dates, designed to keep the brand in the feed every week.
Wanderlust, one tap deeper
The same system extended into stories, snackable destination picks, travel hacks and seasonal editions that pull casual followers from a glance into a plan.
The world, one platform
Hero creatives that sell the promise, every landmark, one flight away, anchoring the campaigns the feed runs on.
