Social Media Management
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Putting a rock legend on stage with the world.
The challenge
Dewa 19's All Stars 2.0 brought international rock royalty to one Jakarta stage — members of Extreme, virtuoso guitarists like Ron 'Bumblefoot' Thal, and vocalist Dino Jellusick. The job was to make an Indonesian audience feel that magnitude, sustain hype across the run-up, and fill the room on the night.
Our approach
We ran the campaign's social end to end — strategy, content design, copy and community. A 'Meet the Stars' series introduced each international guest with local wit; countdown and spotlight posts kept the feed moving; and a single dark, cinematic key-visual system tied every post back to the headline act.
The outcome
A feed that matched the scale of the lineup — a steady drumbeat of anticipation content that carried the All Stars 2.0 story all the way to the Jakarta show on 6 September 2025.
Meet the stars, one by one
A rollout built for the feed — a nine-post key-visual system, an announcement series that introduced each international guest, and artist spotlights that gave casual fans a reason to care.
Sized for the scroll
The same key-visual system, resolved where the audience actually lives — in-feed on mobile, and on the announcement that locked the date.
