Social Media Management
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Putting a rock legend on stage with the world.
The challenge
Dewa 19's All Stars 2.0 brought international rock royalty to one Jakarta stage, members of Extreme, virtuoso guitarists like Ron 'Bumblefoot' Thal, and vocalist Dino Jellusick. The job was to make an Indonesian audience feel that magnitude, sustain hype across the run-up, and fill the room on the night.
Our approach
We ran the campaign's social end to end: strategy, content design, copy and community. A 'Meet the Stars' series introduced each international guest with local wit; countdown and spotlight posts kept the feed moving; and a single dark, cinematic key-visual system tied every post back to the headline act.
The outcome
A feed that matched the scale of the lineup, a steady drumbeat of anticipation content that carried the All Stars 2.0 story all the way to the Jakarta show on 6 September 2025.
Meet the stars, one by one
A rollout built for the feed, a nine-post key-visual system, an announcement series that introduced each international guest, and artist spotlights that gave casual fans a reason to care.
Sized for the scroll
The same key-visual system, resolved where the audience actually lives, in-feed on mobile, and on the announcement that locked the date.
