Launch Video
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Dragon
Hot Pot
A launch video to open the doors.
The challenge
A new outlet only gets one opening. Dragon Hot Pot's launch at Lippo Mall Puri needed a video that built appetite and footfall from day one.
Our approach
We produced a fast, appetising launch video — the food, the experience, the buzz of opening day — cut for social to drive awareness and walk-ins to the new Lippo Mall Puri outlet.
The outcome
A mouth-watering launch piece that announced the new outlet with energy and pulled diners through the door.
Launch
Lippo Mall Puri
Appetite
Built for footfall
Social
Cut to drive walk-ins