Public Relations
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Oracle
Earning authority through thought leadership.
The challenge
Oracle's strength — a complete, integrated suite across Sales, Service, Marketing, HR, Finance, Supply Chain and more — is also a complex story to land. Media needed to grasp the differentiators, not just the product list.
Our approach
We leaned on deep knowledge of Oracle's solutions to engage media on what mattered, consistently providing thought leadership and success stories. Press releases and media roundtables kept the conversation going and built genuine press interest.
The outcome
Strong, sustained media interest that converted into significant coverage for Oracle.
Thought leadership
Positioning
Media roundtable
Press engagement
Significant coverage
Result