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Daikin
Turning last year's winner into this year's invitation.
The challenge
Design competitions live or die on entries. Daikin needed the next Designer Awards to feel worth joining — credible, aspirational, and clearly worth an architect's time.
Our approach
We built the invitation around proof: the previous winner. We filmed an honest testimonial — what winning meant, what it changed — and shaped it into a piece that does the asking, turning a past champion into the most persuasive reason to enter.
The outcome
A testimonial video that gives the Daikin Designer Awards a credible, human face — and a clear, motivating call for the next round of entrants.
Designer Awards
Daikin program
Testimonial
Winner-led
Invite
Drive entries