Rebrand
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Rebranding Indonesia's largest textile manufacturer.
The challenge
Duniatex is an integrated, world-class textile manufacturer, 20 plants across Central Java, up to 600 million metres of fabric a year. But a brand audit found no clear positioning: inconsistent visual implementation, no proper guidelines, and little cohesion across touchpoints. The scale was world-leading; the brand image wasn't.
Our approach
We rebranded the old visual for today's market, pairing trustworthiness with quality by bringing the fabric itself into focus, close enough to feel. A consistent system, clearer company and product information across a new website and catalogue, and a brand video all carry one promise: 'where quality meets ultimate comfort.'
The outcome
A coherent, modern identity that finally matches Duniatex's scale, built on consistency, and on the thing that really matters: the feel of the fabric in your hand.
Where quality meets ultimate comfort
One mark, made consistent
The rebrand starts with a single, disciplined monogram and wordmark, the consistency the brand audit found missing, now built into every touchpoint.
Close enough to feel
Art direction that trades factory scale for human comfort, fabric in motion, shot close enough to feel, under one line: 'where quality meets ultimate comfort.'
