Brand Identity
Scroll to explore
A beauty label built on precision and warmth.
The challenge
Lavere was a new premium beauty label entering Indonesia's crowded lash, brow and hybrid-tint market. It needed an identity precise enough to signal clinical credibility, yet warm enough to feel personal — a world apart from the loud, youth-skewed packaging that fills the category.
Our approach
We built the brand from one idea: precision as a form of care. A woven monogram — interlocking strokes that read as both textile and blossom — became the signature mark. A restrained type system and an earthen palette gave it a quiet, dermatological luxury, and we carried it across naming, packaging, stationery, campaign art direction and the e-commerce storefront.
The outcome
A coherent identity that reads as considered, premium and unmistakably Lavere — from the blind-debossed monogram on a soft-touch black box to the campaign line, 'where beauty meets precision.'
A mark with quiet structure
The signature is a woven monogram — interlocking strokes that read as both textile and blossom. Set against a restrained wordmark and a single copper accent, it carries from a debossed box to an etched applicator without losing itself.
An earthen, dermatological warmth
A spectrum pulled from skin and clay — anchored by ink, lifted by a single copper.
A range that feels like an object
Soft-touch cartons, a copper-flecked carrier, and a monogram silk for gifting — the system treats everyday cosmetics as something worth keeping.
Where beauty meets precision
An art-direction system built on warm light and close detail — print, out-of-home and brochure, all speaking in the same considered voice.
The system, in the hand
The identity resolves on screen as an e-commerce storefront — the same warmth, the same restraint, sized for a thumb.
