Commercial Video
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XL
Prioritas
Reintroducing a premium tier with Hamish Daud.
The challenge
XL Prioritas had a perception problem — its premium offering was seen as out of reach. XL Axiata needed to reintroduce the market to services that are accessible and affordable, without losing the premium feel that makes the tier worth choosing.
Our approach
We concepted and produced a commercial video fronted by brand ambassador Hamish Daud, using his influence to make the case that premium is now within reach for everyone. Narrativ handled the full chain — concept, video production and post-production.
The outcome
A polished commercial that repositioned XL Prioritas for a broader audience, signalling quality and value while widening the brand's appeal.
Hamish Daud
Brand ambassador
Commercial
Concept to post
Premium
Made accessible